Are you a squirrel?

When to book your wedding professionals

It’s a scene you’ve probably witnessed more times than you can count: You’re driving down the street, a squirrel starts to run out into the roadway, stops, looks, changes direction, then stops and changes direction again. This darting back and forth continues until one of three things happen: he ends up back where he started; he’s turned into road kill by a driver who didn’t see him or couldn’t stop in time; or, if he’s lucky, he makes it to the other side of the street.


What does this have to do with DJs in Orlando? We, along with photographers, caterers, and other event professionals, want to give you the best possible service at a fair and competitive price, but it’s difficult if you act like a squirrel. When you’re shopping for the people and services you need for your wedding, reception, party, or other special event, and you find the one you click with, book them right then and there. If you wait too long to make your decision, the person you like may not be available.


A few months ago, a wedding coordinator in Central Florida set up a meeting for me with a bride who is getting married in November. The bride knew our price going in. The meeting went well, but at the end, the bride said she had seen on the internet that she could get a DJ for about a third of what we charge. I wondered why she had the coordinator set up the meeting (maybe she was hoping that I’d negotiate on the price—I don’t know). In any case, here we are in late September, and I received an email from the wedding coordinator last week that this bride still hasn’t made a decision on a DJ. She’s behaving like a squirrel and I don’t think she’s likely to make it to the other side of the street.


Here’s another example: Last May, I had a client contact me for an event in March of next year. This client has used us before and likes us. But they have yet to make a final decision and sign a contract—and got mad when I told them I couldn’t hold the date indefinitely.


Please understand that I am not suggesting that you choose any supplier without first doing your homework. I want my clients to check me out so they feel comfortable trusting me with what is often one of the most important days of their lives. But once you’ve done that, don’t be a squirrel. Decide what you’re going to do and do it. That means the DJ and other event professionals can get to work making your wedding, party, or other event as perfect and fabulous as you want it to be.

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